Just in case you've been hiding out in a cave for the last few months, this latest Cowon Mp3/Mp4 player has been making huge waves in the world of personal media players and in our opinion is easily an iPod beater:

Featuring one of the world’s first 16.9 million colour AMOLED screens on a portable media player, the S9 exudes radiant, rich, lifelike imagery with a virtually limitless viewing angle.

The 3.3” ultra high resolution widescreen display makes flicking through album art, checking out your latest photos or watching a film instantly engrossing. With an ultra fast refresh rate, the latest blockbuster is displayed in your hands with unsurpassed realism.

Using capacitive touch control, menu navigation is transformed into a futuristic dance between man and machine, with every touch instantly and intuitively transformed into action.

Flip the player from horizontal to vertical and the inbuilt G- sensor automatically adjusts the user interface to suit. With native support for MPEG4, WMV and AVI files, the most popular video formats are supported without conversion.

The S9 maintains Cowon’s reputation as the audiophile’s choice with support for all major music formats including MP3, WMA, OGG, FLAC, WAV and APE files. Backed up by a roaring, pounding, aural orgasm of 58mW sonic power output (29mW + 29mW), you’ll notice beats and rhythms that you never thought existed, with power suitable to drive the most demanding of headphones.

Your music is enhanced to the next level of audio excellence by Cowon’s legendary JefEffect 2.0 sound enhancement technologies, comprising of Mach3Bass, MP3 Enhance, 3D Surround and now BBE+. BBE+ Sound restores clarity and definition, bringing a natural “live” presence to any audio source. The development of the S9 has been personally supervised by Cowon CEO, Namkyu Park, a renowned sound engineer who has earned the nickname “Golden Ears” due to his extra-ordinary ability to distinguish between even the smallest sounds.

With battery life of 40 hours (8 hours for video), the S9 will keep your player pumping out tunes for 2 weeks of average usage without needing a charge. With AV Out, you’re only acable awayfromwatching yourfavouritemovies on the big screen,and ifwires are your nemesis, transform your portable listening with the S9’s built in Bluetooth, allowing the freedom of wireless headphones.

In simple terms, if you desire the best portable audiovisual performance on the planet – you choose the Cowon S9.

Digital Audio Distribution MD, Andy Gordon said:

“WOW! In my 7 years working with MP3 players I have NEVER heard anything so impressive. BBE+ is truly the next level of MP3 sound. Simply staggering! The S9 is a real step forward for Cowon, showing that their players now have the style to match their awesome hardware performance. A stunning piece of design, the Cowon S9 represents the very best in its class, with a clarity and depth of sound to put all it’s mainstream rivals in the shade! 2009 will be an exciting year for Cowon, and the S9 is merely the latest sign of the potential of their product line-up and a clear illustration of why they outsell Apple in their home market.”